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Blair Vermette bridges the gap between traditional craftsmanship and the frontier of generative AI. Following a twenty-year career as a sought-after commercial and Television director—during which he sold a series to Ovation and co-founded a global production house—Blair pivoted to AI in 2023.

What began as professional curiosity quickly evolved into industry-defining expertise. In 2024, his viral Adidas spec film served as a definitive proof of concept for the future of advertising, catapulting his work onto the global stage. Today, Blair leads Rabbithole, a hybrid AI-led studio where cinematic storytelling meets technical fluency. From BarkBox and SharkNinja to VICE, Blair helps global brands navigate a new creative paradigm where human instinct meets machine intelligence.