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Screenshot of the Roastbrief interview "AI as an Extension of Film, Not a Shortcut"
New spot ·
News ·
September 24, 2026
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Blair Vermette, on Roastbrief

Client
Director
Blair Vermette
Released
Published
September 24, 2026
Filed under
News

Roastbrief interviewed Blair about moving from twenty years of commercials and television into generative work in 2023, the 2024 Adidas spec film that helped define the category, and where AI filmmaking still falls short, especially in intimate scenes with dialogue. Blair also talks about keeping a distinctive directorial voice when everyone has the same tools, and how Rabbithole and Smoke&Oakum complement each other.

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